Key Facts About
Indonesia
Indonesia
Language
Bahasa Indonesia (official). English is widely spoken in business, tech, and urban areas, especially among the younger generation.
Population
~277 million – the 4th most populous country in the world, and the largest in Southeast Asia. Rapid urbanization and mobile adoption drive digital growth.
Religion
~87% Muslim (Sunni), with Christian, Hindu, and Buddhist minorities. Religion influences consumer behavior (e.g. halal fintech, sharia-compliant lending).
Youthful
~50% of the population is under 30; the median age is 29.
One of Asia’s youngest digital user bases, fueling mobile payment and app-based finance.
One of Asia’s youngest digital user bases, fueling mobile payment and app-based finance.
Economy
Urbanization rate: 57% (growing fast)
2022 GDP per capita: ~$4,700
2023 GDP growth: +5.0%
Key sectors: manufacturing, e-commerce, ride-hailing, digital lending
Top exports: coal, palm oil, electronics
Fintech adoption is booming across lending, payments, and digital investment apps.
2022 GDP per capita: ~$4,700
2023 GDP growth: +5.0%
Key sectors: manufacturing, e-commerce, ride-hailing, digital lending
Top exports: coal, palm oil, electronics
Fintech adoption is booming across lending, payments, and digital investment apps.
Survey of consumption
Driven by mobile connectivity, with strong usage across all socioeconomic groups.
79.5%
Installments are popular via credit cards and BNPL platforms, like Kredivo, Akulaku, and Atome — especially for electronics and fashion.
51%
Most consumers prefer short-term (3–6 month) plans with transparent fees or 0% interest offers.
90%
Method of payment
Offline – Cash usage:
Currency: Indonesian Rupiah (IDR) Despite digital growth, ~45% of offline transactions still involve cash, especially outside Tier-1 cities.
Online – Digital wallets / Bank transfer / Virtual accounts:
- E-wallets dominate online payments: OVO, DANA, ShopeePay, and GoPay lead adoption
- Bank transfers (via VA or QRIS) are widely accepted
- BNPL (buy now, pay later) platforms are integrated across major e-commerce platforms.
