Key Facts About
Mexico
Spanish (official), spoken by 95%+ - the world's largest Spanish-speaking country
~127 million (+0.6% yearly), Latin America’s second most populous.
78% Roman Catholic; evangelical and other religions growing. Catholic values influence society.
40% under 25, median age 29.2 → strong consumer market
Urbanization: 81% urban; 2022 GDP per capita ~$11,497 (near China’s level).
Growth: 2023 GDP +3.2%. Key sectors: manufacturing, oil, tourism.
Trade: Latin America’s #2 trade market. China is its #2 partner ($100.2B trade in 2023). Exports: electronics, cars, oil.
Survey of consumption
Smartphone penetration rate
97.3%
Internet penetration rate
83.2%
66% of Mexican credit card holders use interest-free months when making payments.
66%
91% of credit card users prefer interest-free installments, six months and one year.
91%
32% of Mexicans prefer interest-free payments for six and 12 months
32%
Method of payment
Offline - Cash transactions:
Currency unit: Mexican peso (MXN), 38% of offline transactions in 2023 will rely on cash
Online - Credit card/digital wallet:
Credit card and digital wallet are the most important ways to make e-commerce transactions, accounting for 33% and 27% respectively
